Organic SEO or PPC: Which is best?
June 12th, 2009 | 
Author: Basically there are two popular ways of doing SEO. One is organic SEO, where you spend a lot of time and endeavor with your traditional SEO plans; the other is PPC, where you just pay someone and get things done in a jiffy.
PPC is all about buying the clicks or visitors from a search engine. What you do here is pay for keywords specifically related to your business niche. Although you have the advantage of getting things done with speed without having to worry about how search engines work, you still have to put in a lot of money. You also have to spend a lot of time on finding out the best keywords, managing the costs, measuring the ROI etc.
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SEO Sitemaps Give Websites a Boost
A lot of web pages will find an SEO sitemap useful in improving their performance. SEO stands for “Search Engine Optimization”, the process that aims to create or revise Internet sites so that it can be better found by search engines. The objective of SEO campaigns is to have websites appear in the top listing or first results page of search engines.
Internet search engines, such as Google and A9, maintain a very large database of Web pages and available files. To do this, they devise a program called a web crawler, or spider. This software automatically and continuously surfs and hunts content in the Web. Pages that the spider finds are retrieved and indexed according to text content, giving more weight to titles and paragraph headers. Spiders never stop navigating the web from page to page, to index the relevant content of the Internet. Besides looking at the text of titles and headers, some programs are able to identify default tags and keep a library of these page keywords or key phrases in the index.
When a user connects to the Internet types a query, which is automatically interpreted as keywords, the search engine scans the saved index and creates a list of web pages that is most appropriate to what the user is searching for.
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